Search Engine Optimization is the art and science of writing page text, and special page coding, to be “Search Engine Friendly”. This means it is easy for the search engine to find out what your pages are about, and to correctly categorize them, so they can be displayed to people who are interested in them.

Of course, Search Engines have to have some way of sorting results – to figure out which ones are more important, and which ones are less important. They use several methods of judging this. For the sites they judge as important, a lot of traffic can be delivered to the site, at no cost. This makes Search Engine Optimization a valuable service, and gives you a monetary motive to expect a Search Engine Friendly website.

Of course, once money gets into the picture, people start trying to game the system – each trying to figure out how to trick the search engines into sending more traffic to THEM, and less to their competition. So along with legitimate methods for helping search engines ACCURATELY index your site, there are a lot of unethical methods. Unethical methods will eventually hurt a website.

Your Wholesale Jewelry Website, provided by ResellJewelry.com, contains the most common elements to make it indexable by search engines. Search engines can read the code, and extract the text, so they know what your pages are about.

Your site BEGINS as a Duplicate Site. Search Engines dislike Duplicate sites, and will normally drop them to the bottom of the indexing, sending them the least traffic, if any at all (they do not normally Ban them). We don’t want your site to be ignored, so we have required that you put fresh text into your Home Page, and your About Page. This helps make sure your site WILL get indexed.

Your site can also be customized (you can do this yourself, or you can hire us to help you). You can work through the categories, products, and pages, one by one, and change the descriptions. It is a good idea to do this for more than one reason – it helps your site text match your business personality, and it helps search engines send you more traffic. The more you customize it, the better it is likely to do.

You can earn well with your site even if you do not do this – you will just have to find other ways of promoting it. You may wish to use business cards, brochures, printed catalogs, or landing pages for paid ads. There are many ways to get traffic to a site, in addition to free search engine traffic.

Your site starts out with a good foundation for accurate indexing, and gives you the ability to further optimize it. That is the essence of having a Search Engine Friendly website.